How to market professional design services - Jones, Gerre L. (New York : McGraw Hill Education, 1973)
Introduction -- 1. Historical background -- 2. Principles and psychology of marketing -- 3. Getting organized -- 4. How and where to find prospects -- 5. Promotional tools and strategy: I. Brochures, reprints, books, motion pictures, and TV -- 6. Promotional tools and strategy: II. Correspondence, proposals, job histories, and other tools -- 7. The presentation: prologue -- 8. The presentation: The interview -- 9. Political action -- 10. Federal, state, and municipal clients -- 11. Joint ventures, associations, and other consortia -- 12. Overseas client acquisition -- 13. A piece of the action -- 14. Public relations: basic -- 15. Public relations: advanced -- 16. Mood of change.
Includes bibliographical references and index.
Keywords: ARCHITECTURAL SERVICES MARKETING