Velasco, Evelyn O. <br/><br/>
Basic understanding to hospitality and tourism marketing with IMC / 
Evelyn O. Velasco, Daryl A. Javier, and Enrique Perez 
 - Intramuros, Manila :  Unlimited Books,  c2017. 
 - viii, 134 pages :  illustartions ;  23 cm. 
<br/><br/>Include bibliographical references. 
<br/><br/>Contents : Unit 1 Overview of hospitality and tourism industry -- Unit 2 Introduction to hospitality and tourism marketing -- Unit 3 Tourism promotions -- Unit 4 Steps in hospitality and tourism marketing plan -- Unit 5 Hospitality and tourism marketing trends. 
<br/><br/> This book was specially arranged and crafted accordingly to cater to the growing needs of today's students, by looking back from the past; it discusses the historical significance of tourism and the important role it plays in making a profitable industry that we enjoy today. 
<br/><br/><label>ISBN: </label>9789719654681 
<br/><br/><label>Subjects--Topical Terms: </label><br/>TOURISM INDUSTRY<br/>HOSPITALITY INDUSTRY -- MARKETING<br/>TOURISM -- MARKETING
<br/><br/><label>LC Class. No.: </label>G 155.7 .V45 2017