Sachs, Dan

The million dollar greeting : today's best practices for profit, customer retention, and a happy workplace / Dan Sach and Janet Scott - [New York] : Apollo Publishers, c2018 - 204 pages ; 24 cm.

Includes bibliographical references.

Foreword / by Alwyn Scott ; Introduction: A brief (but necessary) history of customer service -- It all starts with hospitality, baby -- Section 1: The Evangelists. Zingerman's: laser-focused on customer service ; Nick's Pizza & Pub: employees in charge ; BerylHealth: everyone deserves a "thank you" -- Section 2: The Transformers. Zappos: if you're not changing, you're dying ; FreshBooks: it's all about the rock stars--a.k.a. customer service ; Brooklyn Brewery: education -- Section 3: The Pragmatists. Lettuce Entertain You: consistency for the brand and the customer ; Union Square Hospitality: start at square one--hiring ; Hyatt: top-down empathy ; Lessons learned.

Giving customers a good experience is still the route to loyalty, a good brand, and profitable sales. Here is how businesses large and small deliver it. And how you can, too.

9781948062145


CUSTOMER SERVICES

HF 5415.5 .S24 2018