Asia-Pacific cases in strategic management /
Paul W. Beamish
- Boston : Irwin/McGraw-Hill, c2000
- xxiv, 408 pages : illustrations ; 25 cm
Includes index.
Strategic management - an overview -- Asiaports : hockey night in Hong Kong -- Beijing Mirror corp. -- Ben & Jerry's - Japan -- Bundy Asia pacific : China strategy -- CIBC wood gundy in Asia : an evolving regional strategy -- DuPont teflon : China brand strategy -- Euro-air (A) -- International decorative glass -- IPC corporation, Singapore -- Kami corporation -- Kanzen Berhad : a proposed joint venture with pacific dunlop limited -- Kentucky fried chicken in China -- Mabuchi motor Co., Ltd. -- Nora-Sakari : a proposed joint venture in Malaysia -- A note on the Japanese Keiretsu -- A note on the Malaysian Pewter industry -- P.T. Sekbang life insurance (Indonesia) -- Panmai co-operaive -- Phil Chan -- Royal bank of Canada in Thailand -- Samsung and the theme park industry in Korea -- Selkirk group Asia -- Ssangyong corporation -- Taiwan's united microelectronics corporation (UMC) -- Technophat in Viet Nam -- TV Asahi theatrical production, Inc.
To help students understand the complexity of strategic management, one or more cases match up against each of the area's 18 major subfields.