Your marketing sucks /
Mark Stevens
- New York, Three Rivers Press: 2005.
- 239 pages : illustrations ; 21 cm.
Why your marketing sucks -- Nothing happens until a sale is made -- Start with a blank page -- Make a spectacle of yourself or your company -- There are no one trick ponies -- Extreme marketing in action -- Ready, aim, fire! -- Pick the low-hanging fruit -- Don't go back to the office yet.