Koch, Richard <br/><br/>
Smart things to know about strategy / 
Richard Koch 
 - U.S.A :  Capstone,  c1999 
 - xiv, 232 pages :  illustrations ;  22 cm 
<br/><br/>Includes index.<br/> 
<br/><br/>What is strategy? -- The Case against strategy -- Internal sources of competitive advantage -- Fundamentals of competitive advantage -- Smart, simple, selective -- The Joy of corporate strategy -- The Big picture -- Crescendo : the strategist in the corporation 
<br/><br/> This is an introduction to the basics of business strategy, with experiences and tips. 
<br/><br/><label>ISBN: </label>1841120340 
<br/><br/><label>Subjects--Topical Terms: </label><br/>STRATEGIC PLANNING
<br/><br/><label>LC Class. No.: </label>HD 30.28 .K7 1999