Sherman, Barry L. <br/><br/>
Telecommunications management :   broadcasting/cable and the new technologies / 
Barry L. Sherman 
 - Second edition 
 - [New York] :  McGraw-Hill,  c1995. 
 - xx, 431 pages :  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>pt. 1. Core Concepts --<br/>1. The Electronic Media Landscape --<br/>2. Theories of Telecommunications Management --<br/>3. Telecommunications Industry Structure --<br/>pt. 2. Core Businesses --<br/>4. The Radio Business --<br/>5. The Television Business --<br/>6. The Cable Business --<br/>pt. 3. Core Processes --<br/>7. Patterns of Telecommunications Ownership --<br/>8. Entering the Telecommunications Marketplace --<br/>9. Telecommunications Financial Management --<br/>10. Personnel Management and Employee Relations --<br/>pt. 4. Core Departments --<br/>11. Radio Program Management --<br/>12. Television Program Management --<br/>13. Sales and Marketing Management --<br/>14. Audience Analysis --<br/>15. The Future of Media Management 
<br/><br/> A pragmatic presentation of managing radio, television and cable businesses, this book focuses on their structure and economics, methods of acquisition and finance, programming, sales and personnel management. This edition includes four new chapters covering the core departments of media business as well as increased coverage of economic, financial, and ethical media management issues. 
<br/><br/><label>ISBN: </label>0070566984 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BROADCASTING -- MANAGEMENT<br/>CABLE TELEVISION -- MANAGEMENT<br/>TELECOMMUNICATION -- MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HE 8689.6 .S55 1995