TY  - BOOK
AU  - Walley, Tom;Haycox, Alan;Boland, Angela
TI  - Pharmacoeconomics
SN  - 044307240X
AV  - RS 100 .P43 2004 
PY  - 2004///
CY  - London, United Kingdom
PB  - Churchill Livingstone
KW  - DRUGS -- COST EFFECTIVENESS
N1  - Includes index; 1.Basics of economics, health economics and pharmacoeconomics -- 2.The economics of healthcare and healthcare systems -- 3.The public policy context for pharmacoeconomics -- 4.Pharmacoeconomics: an industry perspective -- 5.Disease management and the technique of programme budgeting and marginal analysis -- 6.Cost of illness studies -- 7.Approaches to pharmacoeconomic analysis -- 8.Pharmacoeconomics and clinical trials -- 9.Modelling in health economics -- 10.Quality assurance in pharmacoeconomic analyses -- 11.The future challenges
N2  - This introductory textbook of pharmacoeconomics is ideal for all those working in, aspiring to work in or interested in the pharmaceutical industry. It assumes no prior knowledge of this subject but is written at a level appropriate, for example, for those studying for a postgraduate degree or diploma in pharmaceutical medicine and who already have a first degree in science or medicine.    The book emphasizes how pharmacoeconomics can be of assistance in "real world" decision making, covers the development of insuring, financing and delivery of health care in the developed world and the increasing role of governments and explains the trend towards the critical scrutiny of health service activity
ER  -