TY  - BOOK
AU  - Paczkowski , Thomas J.
TI  - Principles of marketing / 
AV  - HF 5415.12.P6 .P32 1994 
PY  - 1994///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - MARKETING
N1  - Section 1. Preface --
Section 2. Marketing research paper/project outline --
Section 3. Careers in marketing
ER  -