TY  - BOOK
AU  - Pandey, Bankim Chandra
TI  - Nike Inc.- Strategic audit: SWOT, PESTLE, Competitor, & Financial analysis 
SN  - 9781973352518
AV  - HD 9992 .P36 [2017] 
PY  - 2017///
CY  - [Place of publication not identifed]
PB  - [publisher not identified]
KW  - SPORTING GOODS INDUSTRY
N1  - Strategic audit :, Nike; Technological --  Legal -- Economical/ Environmental --  Major acquisition -- Financial analysis -- Major products -- Major sponsorship of sporting activities -- Importance of advertising campaign -- Corporate social responsibility -- Nike's plans for the CSR include: -- Advantage to company --  Advertising -- Marketing Strategy -- Sponsorship adavantages -- Social media -- Inventory management -- Control and implementation -- Contingency planning -- Pricing strategy -- Channel distribution -- Retail approach -- SWOT Analysis -- Strength -- Weakness -- Opportunity -- Threats -- Conclusion -- References
N2  - This study is conducted to assess Nike, Inc. reviewing the four major aspects of concern. Nike, Inc. is listed on NYSE with offices located all over the world. A Nike SWOT analysis helps review its strategy and its performance against all the external and internal factors. Swot analysis of Nike includes Strengths, Weaknesses, Opportunities and Threats. They are known as the basis of its short-term and long-term strategic direction of Nike business strategy. By Nike Strategic analysis, It has been shown here Nike strengths and weaknesses
ER  -