TY  - BOOK
AU  - Kim, W. Chan
AU  - Mauborgne, Rene 
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant 
SN  - 9781625274496
AV  - HF 5415.153 .K56 2015 
PY  - 2015///
CY  - New York
PB  - Harvard Business Review Press
KW  - MARKET SEGMENTATION
N1  - Includes bibliographical references and index; Creating blue oceans --  Analytical tools and frameworks --  Reconstruct market boundaries --  Focus on the big picture, not the numbers --  Reach beyond existing demand --  Get the strategic sequence right --  Overcome key organizational hurdles --  Build execution into strategy --  Align value, profit, and people propositions --  Renew blue oceans --  Avoid red ocean traps
N2  - Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans
ER  -