Architectural and engineering salesmanship /
David G. Cooper
- New York : John Wiley & Sons, Inc., c1978.
- xvi, 158 pages ; 24 cm.
Includes index.
1. What do today's owners want? -- 2. Successful prospecting techniques -- 3. Prospecting tools -- 4. Making time for prospecting -- 5. Prospecting support from your firm -- 6. Getting started in a new area -- 7. The interview preparation -- 8. The interview and beyond -- 9. If you lose a sale.
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ARCHITECTURAL SERVICES MARKETING -- UNITED STATES ENGINEERING SERVICES MARKETING -- UNITED STATES