TY  - BOOK
AU  - Kurtz, David L.
TI  - Principles of contemporary marketing
SN  - 9789814392822
AV  - HF 5415 .K88 2012  
PY  - 2012///
CY  - Singapore
PB  - Cengage Learning Asia Pte Ltd
KW  - MARKETING
N1  - Includes index; Part 1. Designing customer-oriented marketing strategies -- Part 2. Understanding buyers and markets -- Part 3. Target market selection -- Part 4. Product decisions -- Part 5. Distribution decisions -- Part 6. Promotional decisions -- Part 7. Pricing decisions
ER  -