Abantao, Baniline Jone V. <br/><br/>
Marketing research / 
Baniline Jone V. Abantao 
 - First Edition. 
 - Quezon City, Philippines :  Rex Book Store,  c2024 
 - xi, 259 pages ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Chapter 1. Introduction to Marketing Research -- Chapter 2. Quantitative Research -- Chapter 3. Preliminary Data Processing and Data Analysis -- Chapter 4. Marketing Research Report. 
<br/><br/> This marketing research textbook aims to be an introductory text to the field of marketing research. 
<br/><br/><label>ISBN: </label>9786210450361 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESAERCH -- METHODOLOGY
<br/><br/><label>LC Class. No.: </label>HF 5415.2 .A23 2024