TY  - BOOK
AU  - Hirshberg,Gary
TI  - Stirring it up: how to make money and save the world 
SN  - 9781401303440
AV  - HF 5386 .H57 2008 
PY  - 2008///
CY  - New York
PB  - Hyperion
KW  - SUCCESS IN BUSINESS
KW  - CORPORATE PROFITS
KW  - GREEN PRODUCTS
KW  - YOGURT INDUSTRY -- UNITED STATES
KW  - SOCIAL RESPONSIBILITY IF BUSINESS
KW  - MANAGEMENT -- ENVIRONMENTAL ASPECTS -- CASE STUDIES
N1  - Includes index; Natural profits -- Mission control -- From Co2 toward CoNO -- Hands across the aisle -- The Delicious revolution -- No such place as away -- Nurturing those who nurture the Earth -- Future perfect
N2  - Hirshberg describes how he built a successful $300-million-per-year business by incorporating environmental principles and practices, and how other companies can accomplish this as well. He maintains that making a business green actually saves companies money in the long run, while boosting consumer loyalty and thus reducing advertising costs. Hirshberg illustrates his points with practical information and advice, as well as anecdotes from the early days of his yogurt company. Included are many examples of other businesses that have saved money by reducing their environmental footprints.--From publisher description
UR  - http://www.loc.gov/catdir/enhancements/fy1204/2009282329-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1307/2009282329-b.html
ER  -