TY  - BOOK
AU  - Arenas, Chester Dave G. 
TI  - Tourism and hospitality marketing
SN  - 9786218179158
AV  - TX 911.3.M3 .A74 2021 
PY  - 2021///
CY  - Manila
PB  - Edric Publishing House
KW  - TOURISM -- MARKETING
KW  - HOSPITALITY INDUSTRY -- MARKETING
N1  - Includes bibliographical references; CHAPTER 1. An overview of marketing in the Hospitality industry -- 2. Marketing environment and SWOT Analysis -- 3. The marketing strategy & role of marketing in hospitality industry -- 4. The marketing management process -- 5. Product mix -- 6. Price mix -- 7. Place Mix -- 8. Promotions Mix
N2  - This book presents a variety of practical application tools, skills, practices, models, approaches and strategies that are proving themselves effective in tourism marketing
ER  -