Introduction to meetings, incentives, conferences, and events management (MICE) as applied to hospitality and tourism /
Chester Dave G. Arenas
- Manila : Edric Publishing House, c2021.
- 101 pages ; 26 cm.
Includes bibliographical references.
CHAPTER 1. Introduction to MICE Industry -- 2. Sectors involved to mice industry -- 3. Meetings -- 4. Incentive Travels -- 5. Conventions -- 6. Exhibitions -- 7. MICE Planning and event management.
MICE events are activities and events that involve attendees who share common interest and gather in a place.
9786218179233
HOSPITALITY -- MANAGEMENT SPECIAL EVENTS -- MANAGEMENT