TY - BOOK AU - Sevilla Jr., Reynaldo C. TI - Effectiveness of the structured selling sequence followed by salespeople in Perfetti Van Melle Phils, Inc.: an assessment AV - UGT CBA BSBA-MM .S48 2003 PY - 2003/// CY - Manila PB - National University N1 - Research Method : Descriptive Research Design; Includes bibliographical references; Chapter 1. Introduction and Background of Study -- Chapter 2. Review of Related Studies and Literature -- Chapter 3. Research Methodology -- Chapter 4. Presentation, Analysis and Interpretation of Data -- Chapter 5. Summary of Findings, Conclusions and Recommendations -- Bibliography -- Appendices N2 - This study is delimited to the perceptions of the respondents relevant to the matters being considered to the structured selling sequence alone and shall not tackle the financial status of the company, compensation or incentive schemes given to the respondents in the firm ER -