TY - BOOK AU - Dela Fuente, John Nikki AU - Luy, Michael Victor U. TI - The Reason why R. Lapid's Chicharon and Barbeque lasted 36 years in the market AV - UGT CBA BSBA-MM .D45 2011 PY - 2011/// CY - Manila PB - National University N1 - Research Method : Descriptive Research Design; Includes bibliographical references; Title page -- Acknowledgement -- Dedication -- Table of contents -- List of Tables -- Abstract -- Chapter 1. The Problem and its Background -- Chapter 2. Review of Related Literature -- Chapter 3. Methods of Research and Procedures -- Chapter 4. Presentation, Analysis, and Interpretation -- Chapter 5. Summary of Findings, Conclusions, and Recommendations -- Appendices ER -