Bedaņa, Don Michael E.

A study on influence of social media in relation to consumer decision in choosing hotel accommodation as perceived by HRM students / Don Michael E. Bedana - Manila : National University, 2016 - ix, 52 leaves : illustrations ; 28 cm.

Includes bibliographical references.

Title Page -- Approval Sheet -- Table of Contents -- List of Figures -- Abstract -- Chapter 1. The Problem and its Background -- Chapter 2. Review of Related Literature and Studies -- Chapter 3. Methods and Procedures -- Chapter 4. Summary of Findings, Analysis and Recommendations -- Chapter 5. Conclusion and Recommendation -- Bibliography -- Appendices.

This study will provide insights and serve as a reference to several entities such as Hotels, consumers, advertise and even future researchers and HRM students for improvement and advancement of customer service skills.

UGT CTHM BSHM .B43 2016