Cabuan, Gerald Kim. <br/><br/>
Effectiveness of marketing strategies of Jollibee Bustillos on customer satisfaction resulting to loyalty / 
Gerald Kim Cabuan 
 - Manila :  National University,  2017 
 - 67 leaves :  illustrations ;  28 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Title Page -- Approval Sheet -- Certificate of Originality -- Acknowledgement Sheet -- Abstract -- Table of Contents -- Chapter 1. Introduction -- Chapter 2. Review of Related Literature -- Chapter 3. Methodology -- Chapter 4. Results and Discussions -- Chapter 5. Conclusions and Directions -- References -- Appendices -- About the Researcher. 
<br/><br/> The researcher would be able to discover through the study in defining the effectiveness of marketing strategies in relation to customer satisfaction resulting to customer loyalty in a selected fast food chain located in Manila City. 
<br/><br/><label>LC Class. No.: </label>UGT CTHM BSHM.C338 2017