TY - BOOK AU - Cabuan, Gerald Kim. TI - Effectiveness of marketing strategies of Jollibee Bustillos on customer satisfaction resulting to loyalty AV - UGT CTHM BSHM.C338 2017 PY - 2017/// CY - Manila PB - National University N1 - Includes bibliographical references; Title Page -- Approval Sheet -- Certificate of Originality -- Acknowledgement Sheet -- Abstract -- Table of Contents -- Chapter 1. Introduction -- Chapter 2. Review of Related Literature -- Chapter 3. Methodology -- Chapter 4. Results and Discussions -- Chapter 5. Conclusions and Directions -- References -- Appendices -- About the Researcher N2 - The researcher would be able to discover through the study in defining the effectiveness of marketing strategies in relation to customer satisfaction resulting to customer loyalty in a selected fast food chain located in Manila City ER -