TY - BOOK AU - Pascual, Gillian D. TI - Effectiveness of steakhouse marketing strategies to attract customers around Metro Manila AV - UGT CTHM BSHM .P373 2017 PY - 2017/// CY - Manila PB - National University N1 - Includes bibliographical references; Title -- Approval sheet -- Certificate of originality -- Acknowledgement sheet -- Abstract -- Table of contents -- List of tables -- List of figures -- Chapter 1 Introduction --Chapter 2 Review of related literature -- Chapter 3 Methodology -- Chapter 4 Results and discussions -- Chapter 5 Conclusions and directions for future research -- References -- Appendices N2 - The aim of this study is to determine the effectiveness of the marketing strategies of steakhouse restaurant from the 4p's of marketing strategies its self in terms of Product, Place, Promotion and Price and some of the marketing strategies are included ER -