Miano, Josefa V. <br/><br/>
The promotional strategy of CEMEX Philippines on its product Palitada King Masonry Cement : an assessment /  
Josefa V. Miano 
 - Manila:  National University,  2006. 
 - 37 leaves :  28 cm. 
<br/><br/> Research Method : Descriptive Research Design 
<br/><br/>Includes bibliographical references 
<br/><br/>Title page --  Approval Sheet -- Acknowledgement -- Dedication -- Table of Contents -- Chapter 1. The Problem and Review of Related Literature -- Chapter 2. Research Methodology -- Chapter 3. Presentation, Analysis, and Interpretation -- Chapter 4. Summary, Findings, Conclusions, and Recommendations -- Appendices. 
<br/><br/> This study was conducted to determine the promotional strategy of CEMEX Philippines on its product Palitada King Masonry Cement. 
<br/><br/><label>LC Class. No.: </label>UGT CBA BSBA-MM .M44 2006