TY  - BOOK
AU  - Miano, Josefa V.
TI  - The promotional strategy of CEMEX Philippines on its product Palitada King Masonry Cement : an assessment / 
AV  - UGT CBA BSBA-MM .M44 2006 
PY  - 2006///
CY  - Manila
PB  - National University
N1  - Research Method : Descriptive Research Design; Includes bibliographical references; Title page --  Approval Sheet -- Acknowledgement -- Dedication -- Table of Contents -- Chapter 1. The Problem and Review of Related Literature -- Chapter 2. Research Methodology -- Chapter 3. Presentation, Analysis, and Interpretation -- Chapter 4. Summary, Findings, Conclusions, and Recommendations -- Appendices
N2  - This study was conducted to determine the promotional strategy of CEMEX Philippines on its product Palitada King Masonry Cement
ER  -