Santos, Oliver A. <br/><br/>
The impact of marketing mix used in Tapa King (Libis) : an assessment /  
Oliver A. Santos 
 - Manila:  National University,  2007. 
 - v, 30 leaves ;  28 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Title page --  Approval Sheet -- Acknowledgement -- Dedication -- Table of Contents -- Chapter 1. Problem and a Review of Related Literature -- Chapter 2. Research Methodology -- Chapter 3. Presentation, Analysis, and Interpretation of Data -- Chapter 5. Summary of Findings, Conclusions, and Recommendations -- Appendices -- Bibliography. 
<br/><br/> This study will determine the effectiveness of the 4P's of marketing in satisfying customer's needs and expectations. 
<br/><br/><label>LC Class. No.: </label>UGT BSBA-MM CBA .S26 2007