Aseio, Dionalyn S. <br/><br/>
Comparative study of McDonalds and Jollibee Marketing strategies /  
Asejo, Dionalyn S. 
 - Manila:  National University,  2004. 
 - iv, 28 leaves :  28 cm. 
<br/><br/>Includes bibliography. 
<br/><br/>Title page -- Approval Sheet -- Acknowledgement -- List of tables -- Chapter 1. The Problem and its background -- Chapter 2. Review of related literature and studies -- Chapter 3. Research Methodology -- Chapter 4. Presentation and Analysis of Data -- Chapter 5. Summary, Conclusion, and Recommendation -- Bibliography. 
<br/><br/> The study is done to determine what primary benefits the customer enjoys as a result of eating the products.  
<br/><br/><label>LC Class. No.: </label>UGT CBA BSBA-MM .A84 2004