TY  - BOOK
AU  - Aseio, Dionalyn S.
TI  - Comparative study of McDonalds and Jollibee Marketing strategies / 
AV  - UGT CBA BSBA-MM .A84 2004 
PY  - 2004///
CY  - Manila
PB  - National University
N1  - Includes bibliography; Title page -- Approval Sheet -- Acknowledgement -- List of tables -- Chapter 1. The Problem and its background -- Chapter 2. Review of related literature and studies -- Chapter 3. Research Methodology -- Chapter 4. Presentation and Analysis of Data -- Chapter 5. Summary, Conclusion, and Recommendation -- Bibliography
N2  - The study is done to determine what primary benefits the customer enjoys as a result of eating the products.
ER  -