TY - BOOK AU - Dela Pena, Lea TI - Target marketing practices of Philtread Tire and Rubber Corporation AV - UGT CBA BSBA-MM .D45 2003 PY - 2003/// CY - Manila PB - National University N1 - Research Method : Descriptive Research Design; Includes bibliographical references; Title page -- Approval Sheet -- Panel of Examiner -- Acknowledgement -- Dedication -- Table of Contents -- Chapter 1. The Problem and its Background -- Chapter 2. Review of Related Literature and Studies -- Chapter 3. Methods of Procedure -- Chapter 4. Presentation, Analysis, and Interpretation of Data -- Chapter 5. Summary, Conclusions, and Recommendations -- Bibliography N2 - The study was limited to the target marketing of Philtread Tire and Rubber Company located in Metro Manila during 1999 ER -