Effectiveness of marketing strategies in selected mid-scale restaurants : basis for marketing strategies enhancement /
Judilyn O. Prado.
- Manila : National University, 2018
- viii, 50 leaves : illustrations ; 30 cm.
Includes bibliographical references.
Title -- Approval sheet -- Acknowledgement -- Table of contents -- List of tables -- List of figures -- Abstract -- Chapter I Introduction -- Chapter II Review of related literature -- Chapter III Methodology -- Chapter IV Results and discussion -- Chapter V Summary, conclusions, and recommendation -- References -- Appendices.
Services is an important part of our daily life. Restaurant owners are always open to various ideas to adapt to the changing demands of the hotel and food industry.