TY - BOOK AU - Prado, Judilyn O. TI - Effectiveness of marketing strategies in selected mid-scale restaurants: basis for marketing strategies enhancement AV - UGT CTHM BSHM .P73 2018 PY - 2018/// CY - Manila PB - National University N1 - Includes bibliographical references; Title -- Approval sheet -- Acknowledgement -- Table of contents -- List of tables -- List of figures -- Abstract -- Chapter I Introduction -- Chapter II Review of related literature -- Chapter III Methodology -- Chapter IV Results and discussion -- Chapter V Summary, conclusions, and recommendation -- References -- Appendices N2 - Services is an important part of our daily life. Restaurant owners are always open to various ideas to adapt to the changing demands of the hotel and food industry ER -