Impact of brand image to purchase decision of customer in a selected restaurant /
Kim Ezer D. Salomia.
- Manila : National University, 2018
- viii, 60 leaves : illustrations ; 30 cm.
Includes bibliographical references.
Title -- Approval sheet -- Acknowledgement sheet -- Abstract -- Table of contents -- List of tables -- List of figures -- Chapter 1. Introduction -- 2. Conceptual literature -- 3. Methodology -- 4. Results and discussions -- 5. Conclusion and recommendation -- References -- Appendices.
The study was accomplished to find out what is the most effective brand name to purchase decision in a selected Restaurant on what makes customers purchase their product.