A Strategic Management Paper for SM Supermalls /
John Cris T. Mesina [and four others]
- Manila : National University, 2019
- 70 leaves : illustrations ; 28 cm.
Executive Summary -- Introduction and Company Background -- Research Methodology and Vision -- External Assessment -- Internal Assessment -- Strategy Formulation -- Summary of Matrices and Analyses -- Prioritization of Strategies -- Critical Strategic Issues -- Proposed Objective and Strategies -- Action Plans and Programs -- Strategy Evaluation Control -- Contingency Planning