Atienza, Christian Lance <br/><br/>
HALLYU : the influence of Korean wave among Filipino fans towards consumerism attitude / 
Christian Lance Atienza, Christopher Earn N. Capitulo, Anne Lauren R. Concha, Earwin Jemrik A. Mayores and Camille E. Morales 
 - Manila :  National University,  2018 
 - v, 60 leaves ;  illustrations ;  28 cm. 
<br/><br/> Research Method: Descriptive Research Design 
<br/><br/>Includes bibliographical references. 
<br/><br/>Table of Contents --  Approval Letter -- Title Page -- Acknowledgement -- Dedication -- Abstract -- Table of Contents -- Chapter 1. Introduction -- Chapter 2. Review of Related Literature -- Chapter 3. Methodology -- Chapter 4. Results and Discussion -- Chapter 5. Summary of Results, Conclusions, and Recommendations -- References -- Appendices.  
<br/><br/> This study focuses on the influence of HALLYU or Korean Wave among Filipino Millennial Fans specifically the K-pop or Korean Popular music, K-Drama or Korean Drama, products and cuisines towards consumerism attitude among Filipino Millenials, ages 18-41 and currently living and residing in Manila. 
<br/><br/><label>LC Class. No.: </label>UGT CEAS BSPSYCH .A85 2018