TY  - BOOK
AU  - Atienza, Christian Lance
AU  - Capitulo, Christopher Earl N.;Concha, Anne Lauren R.;Mayores, Earwin Jemrik A.;Morales, Camille E.
TI  - HALLYU : the influence of Korean wave among Filipino fans towards consumerism attitude
AV  - UGT CEAS BSPSYCH .A85 2018 
PY  - 2018///
CY  - Manila
PB  - National University
N1  - Research Method: Descriptive Research Design; Includes bibliographical references; Table of Contents --  Approval Letter -- Title Page -- Acknowledgement -- Dedication -- Abstract -- Table of Contents -- Chapter 1. Introduction -- Chapter 2. Review of Related Literature -- Chapter 3. Methodology -- Chapter 4. Results and Discussion -- Chapter 5. Summary of Results, Conclusions, and Recommendations -- References -- Appendices.
N2  - This study focuses on the influence of HALLYU or Korean Wave among Filipino Millennial Fans specifically the K-pop or Korean Popular music, K-Drama or Korean Drama, products and cuisines towards consumerism attitude among Filipino Millenials, ages 18-41 and currently living and residing in Manila
ER  -