Cebanico, Janielle Dana R.

The Parcel is out for delivery : the effect of online impulse buying to Generation Z’s hedonic satisfaction / Janielle Dana R. Cebanico, Rena Mae B. Cinco, Laila Mae D. Detera, Dianne Lawrence C. Gamboa and Cyrille Joy T. Soliven - Manila : National University, 2022 - ix, 136 leaves ; 28 cm.

Includes bibliographical references.

Chapter 1. Introduction -- Chapter 2. Literature Review -- Chapter 3. Research Methods -- Chapter 4. Results and discussion -- Chapter 5. Conclusions and directions for future research -- References -- Appendices.

The emergence of online purchasing dominated the world of commerce and has notably affected the consumers satisfaction with its convenience, relevance and accessibility.


ELECTRIC COMMERCE

UGT CEAS BSPSYCH .C43 2022