The Parcel is out for delivery : the effect of online impulse buying to Generation Z’s hedonic satisfaction /
Janielle Dana R. Cebanico, Rena Mae B. Cinco, Laila Mae D. Detera, Dianne Lawrence C. Gamboa and Cyrille Joy T. Soliven
- Manila : National University, 2022
- ix, 136 leaves ; 28 cm.
Includes bibliographical references.
Chapter 1. Introduction -- Chapter 2. Literature Review -- Chapter 3. Research Methods -- Chapter 4. Results and discussion -- Chapter 5. Conclusions and directions for future research -- References -- Appendices.
The emergence of online purchasing dominated the world of commerce and has notably affected the consumers satisfaction with its convenience, relevance and accessibility.