Marketing innovations of a 4-Star Hotel in Taguig City amidst the challenges of the Covid-19 pandemic under the alert level 1 /
Milani Francheska Co [and four others]
- Manila : National University, 2022
- ix, 89 leaves ; 30 cm.
Includes bibliographical references.
Chapter 1. Introduction -- Chapter 2. Review of related literature and studies -- Chapter 3. Methodology -- Chapter 4. Results and discussion -- Chapter 5. Summary, Conclusion and recommendation -- References -- Appendices.
This study aims to investigate the adopted marketing innovation strategies of a 4-star hotel in Taguig City in response to the challenges brought by the COVID-19 Pandemic.