TY - BOOK AU - Cardoniga, Jennifer Anne Portic TI - The Effects of generic medicine and branded medicine of sure select pharmaceutical in terms of price, effects to customer and preferences AV - UGT CBA BSBA-MM .C37 2008 PY - 2008/// CY - Manila PB - National University N1 - Research Method : Descriptive and Historical Research; Includes bibliographical references; Chapter 1. The Problems and its settings -- Chapter 2. Related Literature and Studies -- Chapter 3. Methods of Research and Procedures -- Chapter 4. Analysis, Presentation and Interpretation of Data -- Chapter 5. Summary of Findings, Conclusion and Recommendation N2 - The effect of generic and branded medicine of Sure Select Pharmaceutical in terms of prices, effect to customers and preferences is the problem all about ER -