Customer satisfaction and loyalty in the hotel industry in utilizing chatbots /
Liezel A. Polmo [and three others]
- Manila : National University, 2024
- ix, 92 leaves ; 30 cm.
Includes bibliographical references.
Chapter 1. Introduction -- Chapter 2. Review of related literature -- Chapter 3. Methodology -- Chapter 4. Results and discussion -- Chapter 5. Summary, Conclusion and recommendation -- References -- Appendices.
The hotel industry is undergoing a profound transformation driven by advances in chatbot applications to accommodate some customer concerns.