Davis, Mark M. <br/><br/>
Managing services :  using technology to create value / 
Mark M. Davis 
 - [New York] :  McGraw-Hill/Irwin,  c2003. 
 - xvii, 443 pages :   illustrations ;   27 cm  
<br/><br/>Includes index. 
<br/><br/>Part one: The contemporary service environment --<br/>Part two: Strategy and system design --<br/>Part three: Managing services 
<br/><br/> Managing Services is an alternative to the growing service management market in that it is more managerial and procedural, placing less emphasis on quantitative tools and more on strategic concerns. The benefit of this approach is that it views services from the perspective of the general manager rather than the operations specialist. 
<br/><br/><label>ISBN: </label>0071194770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICE INDUSTRIES -- TECHNOLOGICAL INNOVATIONS -- MANAGEMENT<br/>VALUE ANALYSIS (COST CONTROL)
<br/><br/><label>LC Class. No.: </label>HD 9980.5 .D388 2003