Sport facility and event management /
Thomas Aicher, Brianna Newland and Amanda Paule-Koba
- Second Edition.
- Burlington : Jones & Bartlett Learning, c2020.
- xxx, 358 pages : color illustrations ; 23 cm.
Includes bibliographical references and index.
Project management and event implementation -- Facility design and construction -- Risk management -- Finance and budgeting -- Bidding and planning for different events -- Designing the event experience -- Marketing the facility and events -- Consumer behavior -- Managing people in facilities and events -- Customer service -- Sponsorship -- Traditional revenue generation in sport and recreation -- Sustainability and legacy -- Measurement and evaluation.
Sport Facility and Event Management, Second Edition provides readers with a working knowledge of how to manage sport facilities and how to plan, manage, implement, and evaluate sport events. The text integrates timely theoretical insights with real-world practicality and application, affording readers a strong foundation in facility and event management. The authors focus on a broad range of facilities and events, from community recreation facilities to large venues, reflecting the diversity of the industry.
9781284152944
MANAGEMENT EVENT-MARKETING SPECIAL EVENTS MANAGEMENT