Big business : a positive view /
Elwood N. Chapman
- [New Jersey] : Prentice-Hall, c1972.
- x, 144 pages ; 23 cm.
1. Time for a New Look -- 2. How Big is Big? -- 3. Some Reasons for Pride -- 4. Some Justification for Guilt -- 5. Big Dollar Sign- Small Heart -- 6. the Profit Hang-up! -- 7. Big Company Ethics -- 8. the Power Syndrome -- 9. Rigor Mortis, Inc. -- 10. the Big Company of Tomorrow -- 11. Dialogue.
This book attempts to give the reader a fair and insightful picture of the big company as it faces its new and challenging role in our society.