Serrano, Angelita Ong Camilar- <br/><br/>
Marketing for tourism and hospitality / 
Angelita Ong Camilar-Serrano 
 - Intramuros, Manila :  Unlimited Books Library Services & Publishing Inc.,  c2020. 
 - x, 201 pages ;  25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>01. Introduction to Marketing for Tourism and Hospitality -- 02. Tourism and Hospitality Service Marketing and Quality -- 03. The Marketing Environment -- 04. Tourism and Hospitality Service Marketing and Quality -- 05. Market Segmentation, Targeting and Positioning -- 06. Tourism and Hospitality Products -- 07. Pricing Tourism and Hospitality Product -- 08. Distribution Channels Tourism and Hospitality Product -- 09. Promoting Tourism and Hospitality Product -- Bibliography -- Webliography. 
<br/><br/> The goal of this book is to maker marketing a significant component of the tourism and hospitality industry in identifying what factors make customers choose a particular tourism and/or hospitality service/s. 
<br/><br/><label>ISBN: </label>9786214270781 
<br/><br/><label>Subjects--Topical Terms: </label><br/>TOURISM -- MARKETING
<br/><br/><label>LC Class. No.: </label>G 155.A1 .S47 2020