TY  - BOOK
AU  - Serrano, Angelita Ong Camilar-
TI  - Marketing for tourism and hospitality
SN  - 9786214270781
AV  - G 155.A1 .S47 2020 
PY  - 2020///
CY  - Intramuros, Manila
PB  - Unlimited Books Library Services & Publishing Inc.
KW  - TOURISM -- MARKETING
N1  - Includes bibliographical references; 01. Introduction to Marketing for Tourism and Hospitality -- 02. Tourism and Hospitality Service Marketing and Quality -- 03. The Marketing Environment -- 04. Tourism and Hospitality Service Marketing and Quality -- 05. Market Segmentation, Targeting and Positioning -- 06. Tourism and Hospitality Products -- 07. Pricing Tourism and Hospitality Product -- 08. Distribution Channels Tourism and Hospitality Product -- 09. Promoting Tourism and Hospitality Product -- Bibliography -- Webliography
N2  - The goal of this book is to maker marketing a significant component of the tourism and hospitality industry in identifying what factors make customers choose a particular tourism and/or hospitality service/s
ER  -