Kaplan, Burton, 1935- <br/><br/>
The Manager's complete guide to speech writing /  
Burton Kaplan 
 - New York :  The Free Press,  c1988. 
 - xviii, 174 pages ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/>Book 1. Strategic Story -- Book 2. Strategic Procedure -- Book 3. A Portfolio of Speeches . 
<br/><br/> Identifies common speech writing mistakes, discusses objective, voice, purpose, and organization, and shares a selection of sample speeches .A practical guide to the planning, writing and editing of effective speeches, whether for sales meetings, award ceremonies, civic functions or press conferences. The text contains a portfolio of 15 model speeches which can be used as examples of the most common speechmaking techniques. 
<br/><br/><label>ISBN: </label>0029169518 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SPEECH WRITING<br/>PUBLIC SPEAKING<br/>COMMUNICATION IN MANAGEMENT
<br/><br/><label>LC Class. No.: </label>PN 4142 .K36 1988