Kale, Vivek  <br/><br/>
Implementing SAP CRM :   the guide for business and technology managers / 
Vivek Kale 
 - Boca Raton, FL :  CRC Press,  c2015. 
 - xxix, 483 pages :  illustrations  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Section 1. Setting the stage -- <br/>Section 2. SAP CRM applications -- <br/>Section 3. Pre-implementation stage -- <br/>Section 4. Implementation stage -- <br/>Section 5. Post-implementation stage -- <br/>Section 6. SAP CRM implementation and beyond.<br/> 
<br/><br/> This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion).  
<br/><br/><label>ISBN: </label>9781482231427 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CUSTOMERS RELATION -- DATA PROCESSING<br/>BUSINESS & ECONOMICS -- MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415.5 .K35 2015