TY - BOOK AU - Linga, Allison S. TI - The Effectiveness of promotional strategies applied by Oody's restaurant to its customer (SM NORTH EDSA) AV - UGT CBA BSBA-MM .L56 2007 PY - 2007/// CY - Manila PB - National University N1 - Research Design: Descriptive Method; Includes bibliographical references; Chapter 1. Problem/ Review of related literature -- Chapter 2. Research Methodology -- Chapter 3. Presentation, Analysis and Interpretation of Data -- Chapter 4. Summary of findings, conclusion and recommendation N2 - Restaurants are very popular to everyone from around the world. It is widely visited by people who love eating and dining out of home. It is a place where people meet or even have their appointments or just simply enjoy the food and services ER -