Dela Cruz, Rose Ann G.

The Effects of advertising and the effectiveness on sales of Jollibee / Rose Ann G. Dela Cruz - Manila : National University, 2007. - 31 leaves ; 28 cm.

Research Design : Descriptive Method

Includes bibliographical references.

Chapter 1. Introduction -- Chapter 2. Research Design -- Chapter 3. Results and Discussions -- Chapter 4. Summary -- Appendices.

The pervasiveness of advertising, its phenomenal growth as an industry, and its increased power to influence our behavior and help shape our decisions, have made advertising the object of much cristicism.


SALES

UGT CBA BSBA-MM .D45 2007