TY  - BOOK
AU  - Dela Cruz, Rose Ann G. 
TI  - The Effects of advertising and the effectiveness on sales of Jollibee
AV  - UGT CBA BSBA-MM .D45 2007 
PY  - 2007///
CY  - Manila
PB  - National University
KW  - SALES
N1  - Research Design : Descriptive Method; Includes bibliographical references; Chapter 1. Introduction -- Chapter 2. Research Design -- Chapter 3. Results and Discussions -- Chapter 4. Summary -- Appendices
N2  - The pervasiveness of advertising, its phenomenal growth as an industry, and its increased power to influence our behavior and help shape our decisions, have made advertising the object of much cristicism
ER  -