Journal of Hospitality & Tourism Research.
- Teller Road, Thousand Oaks, California : SAGE Publication, c2023.
- 455-615 pages ; 23 cm
- Journal of Hospitality & Tourism Research, Volume 47, Issue 3, March 2023 .
Includes bibliographical references.
To Partner with Human or Robot? Designing Service Coproduction Processes for Willingness to Pay More -- Contagion Effect on Business Failure: A Spatial Analysis of the Hotel Sector -- Serving Diverse Customers: The Impact of Cultural Intelligence On Employee Burnout, Engagement, And Job Satisfaction -- Are hotel guests altruistic? How Positive Review Disconfirmation Affects Consumers' Online Review Behavior -- Impulsive Shopping Overseas: Do Sunk Cost, Information Confusion, and Anticipated Regret Have a Say? -- Segmentation of physician-assisted suicide as a niche tourism market: An Initial Exploration -- Creative Atmosphere in Creative Tourism Destinations: Conceptualizing and Scale Development.
[Article Title: To Partner with Human or Robot? Designing Service Coproduction Processes for Willingness to Pay More/ Laurie Wu, Alei Fan, Zeya He, and EunSol Her, p.455-481]
Abstract: Across two studies, this research presents a novel extension to the service coproduction literature, demonstrating when and why consumers with low- versus high-innovativeness tendencies are willing to pay more to coproduce hospitality and tourism services. Findings suggest that, in in-person coproduction settings, low-innovativeness consumers are willing to pay more to coproduce (vs. not) with human employees, while high-innovativeness consumers are willing to pay more to coproduce (vs. not) with robots. Such effects were attenuated in tech-enabled remote coproduction settings, where only high-innovativeness consumers were willing to pay more to coproduce. PROCESS analyses further revealed that self-competence mediated the conditional effect of coproduction involvement on willingness to pay more. In support of our theoretical framework, we demonstrated that lowering the challenging level of the coproduction task increased (decreased) low- (high-) innovativeness consumers’ willingness to pay more for coproduction involvement. These findings offer notable theoretical and managerial implications. https://doi.org/10.1177/10963480211025594 [Article Title: Contagion Effect on Business Failure: A Spatial Analysis of the Hotel Sector/ Milagros Vivel-Búa and Rubén Lado-Sestayo, p.482-502]
Abstract: This article analyzes the contagion effect on business failure, focusing on the Spanish hotel sector. The sample consists of 3,948 hotel micro-, small, and medium-sized enterprises in the 2012-2015 period and includes variables related to characteristics of the hotel and tourist destination. The results show that the contagion effect is significant, increasing the explanatory capacity of the model. Moreover, the results show that the analysis of the contagion effect should consider not only its simultaneous impact but also that deferred over time on the probability of failure. Thereby, this study found that after the initial shock, the contagion effect decreases and changes its sign from negative to positive in the fourth year. https://doi.org/10.1177/10963480211023804 [Article Title: Serving Diverse Customers: The Impact of Cultural Intelligence On Employee Burnout, Engagement, And Job Satisfaction/ Hyounae (Kelly) Min, Hyun Jeong Kim, and Jerome Agrusa, p.503-527]
Abstract: This study examined the impact of cultural intelligence (CQ) on three key work-related attitudinal outcomes (burnout, engagement and job satisfaction) in a structural equation model. Data were collected from 288 restaurant employees in Hawaii, United States, where restaurant patrons are culturally diverse. Among the four dimensions of CQ (metacognitive, cognitive, motivational, and behavioral), cognitive and motivational CQ played a primary role in the proposed model. Motivational CQ predicted employee burnout and engagement; cognitive CQ predicted engagement. In addition, both motivational and cognitive CQs had an indirect influence on job satisfaction through engagement or burnout. Unlike previous studies of people who are studying or working abroad, this study indicates that CQ can be a salient personal resource for hospitality employees in their home countries but who have diverse customers. Theoretical and practical implications are discussed based on the findings of this research. https://doi.org/10.1177/10963480211016031 [Article Title: Are hotel guests altruistic? How Positive Review Disconfirmation Affects Consumers' Online Review Behavior/ Hengyun Li, Fang Meng, and Simon Hudson, p.528-548]
Abstract: The research aims to examine how positive review disconfirmation (i.e., a positive deviance between a hotel consumer’s poststay evaluation and the average review rating by prior consumers) affects subsequent consumers’ willingness to post online reviews and their own review ratings. By employing an experimental research method, this study reveals that positive review disconfirmation increases hotel guests’ willingness to post online reviews, and increases their online review ratings through the mechanism of concern for others, demonstrating an act of altruism. In addition, comparatively the positive review disconfirmation effects are stronger when the variance of prior review ratings is smaller. This study enhances the online review social influence literature, and the consumer’s altruistic motivation of posting online reviews. https://doi.org/10.1177/10963480211030313 [Article Title: Impulsive Shopping Overseas: Do Sunk Cost, Information Confusion, and Anticipated Regret Have a Say?/ Jingjing Guan, Emily Ma, and Jiaping Bi, p.549-573]
Abstract: Building on three theoretical perspectives, Alchian–Allen theorem, sunk cost fallacy, and mental account theory, this study proposed and tested a model on Chinese outbound travelers’ impulse shopping behaviors as determined by sunk cost, information confusion, after-sale risk, and anticipated regret (both downward and upward). Using a sample of 314 Chinese outbound travelers, findings of the study suggested that sunk cost, after-sale risk, and downward anticipated regret significantly influence travelers’ impulsive shopping, with downward anticipated regret mediating the relationship between information confusion and impulsive purchase and between sunk cost and impulsive purchase. The study contributes to existing theories and literature for a better understanding of how sunk cost influences outbound travelers’ impulsive shopping behavior from three theoretical perspectives, particularly in a Chinese cultural context. The findings of the study also have important implications for destination stakeholders. https://doi.org/10.1177/10963480211024450 [Article Title: Segmentation of physician-assisted suicide as a niche tourism market: An Initial Exploration/ Jun Wen, Edmund Goh, and Chung-En Yu, p.574-589]
Abstract: Suicide travel, in which potential suicide candidates visit certain destinations to perform physician-assisted suicide (PAS), is an emerging topic in tourism. Despite noted discrepancies between suicide travel and traditional definitions of tourism, PAS practices in tourism have gained the attention of scholars and practitioners. This type of travel is inherently complex, and its segmentation remains ambiguous. This study examines a sample of PAS-related videos and viewer comments to identify relevant travel segments. Based on two rounds of thematic content analysis, the resultant segmentation offers a preliminary perspective on this emerging market. Theoretically, this study is among the first to provide a comprehensive overview of the roles of PAS practices in tourism in terms of specific target groups. Practically, the findings offer novel insight for industry practitioners and policy makers. https://doi.org/10.1177/10963480211011630 [Article Title: Creative Atmosphere in Creative Tourism Destinations: Conceptualizing and Scale Development/ Tien-Ming Cheng and Mei-Tsun Chen, p.590-615]
Abstract: Creating a creative atmosphere (CA) is the core value of creative tourism. The purpose of this study is conceptualize a construct of CA in “creative tourism destinations,” as well as to establish a set of reliable and valid measurement tools. In Study 1, we generated initial items through in-depth interviews and content analysis. In Study 2, we collected the first sample and investigated scale factor structure through exploratory factor analysis to obtain five factors: novel atmosphere, joyful atmosphere, artistic atmosphere, hedonic atmosphere, and distinctive atmosphere. A second sample was collected in Study 3 to verify the reliability of the CA scale with confirmatory factor analysis, convergent validity, and discriminant validity. This process netted 23 items. A major contribution of this study is to develop a multidimensional scale for CA consisting of the five factors—novel atmosphere, pleasurable atmosphere, artistic atmosphere, hedonic atmosphere, and distinctive atmosphere. The results of this study can be applied as a reference measurement tool for designing creative tourism at tourist destinations. https://doi.org/10.1177/10963480211012459